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Will Pavlov Theory actually work for humans?



Will Pavlov Theory actually work for humans? The discount and deal war is on the rise. Every commerce portal and consumer brands are fighting with each other to offer the best deals for the consumers. But where did this actually begin and where will it lead us? Discounts initially started from mom and pop stores who tried clearing their stock and bringing in new varieties.  Little did they know that it was the beginning of their fall. The bigger brands started to offer festive discounts and deals because of their bigger pockets. Then came in the ecommerce giants with huge funding backup. They splurged the consumer with cash backs, giveaways and lots more. Today the number of discounts given and the fancy names given to it is on the rise. The last time I bought a product; I browsed through multiple websites and brought the one which gave me the best deal. I always wondered what I would have done if I did not get a discount, I would have walked into a nearest store and purchased one for the feel and thrill of it. 

It is a two edged sword. The brands are trying to acquire customers in a hope to give them the product feel and have high dreams of customer loyalty. The consumer is enjoying the benefits of it. He is no longer loyal to any brand or company. Are these making us greedy? I always wondered.. But we cannot blame the consumer for it. The market is the major reason behind it.

Right from Aadi Offer, The great Indian Sale, Maha Bazaar Sale to a lot of exotic name deals, the company invent different ways to lure customers. There are also third party websites which offer coupon codes in an attempt to gather database and consumer behaviour research. What will actually happen when all discounts are cancelled or stopped due to some reason? How will the consumer behaviour change? Will the consumer be still loyal to the portals? Or will he switch over to the traditional brands. Will the shopping pattern be on based on brand, quality or price pattern? Only future will answer whether Pavlov Theory will actually work for humans.

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